MKT 355 : International Marketing

Prerequisites: MKT 201

This course covers the analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets. Topics include organizational planning and control, development and implementation of marketing strategies in international contexts, impact of social, cultural, economic, and political differences. Problems of adapting marketing concepts and methods are also covered. The course provides practical experience in conducting research and evaluating opportunities existing in international markets, developing plans for exploiting those opportunities, and examining the risks facing business activities in those markets through the implementation of marketing plans.